Price it right the first time
Work out the price, margin and markup from your cost, so a product or service gets priced correctly the first time. A split price bar shows margin (profit ÷ price) and markup (profit ÷ cost) side by side - the same profit is two different percentages depending which figure you divide by. Add VAT or GST, total any number of units, and save priced items to compare or export.
Pricing in rupees with GST included, comparing saved items, and working from a target markup in dark mode.
Any of 29 currencies - here rupees, with a GST-inclusive price split into cost, profit and tax
Saved items - compare margins side by side, edit any item, export to CSV
Start from a price, a target margin or a target markup - with quick % presets
The same profit amount, shown as two different percentages - margin (profit ÷ price) and markup (profit ÷ cost) - so you never mix the two up when quoting a price.
One bar divided at the cost/profit boundary - the cost portion and the profit portion, drawn to scale against your actual price - so you can see the split at a glance.
Enter your cost, then pick what you want to solve for: a selling price (to see the resulting margin/markup), a target margin percentage, or a target markup percentage - whichever figure you're starting from.
Name and save priced items to a comparison table with cost, price, profit, margin, markup and total profit. Open any item again to change it, and export the list to CSV for a spreadsheet.
A margin target of 100% or more is mathematically impossible - the calculator flags it clearly instead of returning a broken or infinite price, and suggests switching to Markup % instead.
Pounds, euros, dollars, rupees, rand, dirham, yen and more - with the right digit grouping (₹12,34,567 in rupees) and your local currency picked for you on first run.
Switch on tax to see what your customer pays, with the usual rate for your currency filled in. Margin and markup stay on the price before tax, and you can enter a tax-inclusive price and let the app take the tax off.
Enter how many you'll sell and see total sales, total cost, total profit and what the customer pays in total - for a job, a batch or a season.
A light/dark toggle that remembers your choice, and "Example" fills in a realistic cost, margin and quantity so you can see the calculation before entering your own.
Everything lives in local storage on your device - no account, no server, no internet connection required to use it day to day.
Any trade, any product or service - no invoicing, no full costing suite, no forecasting. Just the question that matters when you're setting a price: what's the margin, and what's the markup.
Break-Even Calculator answers "how many units do I need to sell to cover my costs". This app answers a single-item pricing question: "if this costs me £X, what should I charge, and is that a margin or a markup".
Most small businesses either build a margin formula in a spreadsheet from scratch each time - and mix up margin and markup along the way - or pay for a full costing/pricing platform they don't need. Here's how a dedicated, focused calculator compares.
| Feature | Profit Margin & Markup Calculator | A spreadsheet | Full costing/pricing platform |
|---|---|---|---|
| Pricing model | Free | Free (if you already have Excel/Sheets) | Per-user monthly subscription |
| Works fully offline | ✓ | ✓ (local files) | ✕ (cloud-hosted) |
| Shows margin and markup together, not just one | ✓ | ✕ (build both formulas yourself, easy to mix up) | ✓ |
| Flags the impossible 100%+ margin input | ✓ | ✕ (silently returns #DIV/0! or a wrong number) | ✓ |
| Saved items for side-by-side comparison | ✓ | ✕ (duplicate sheets/rows manually) | ✓ |
| VAT/GST on top, with margin kept on the pre-tax price | ✓ | ✕ (more formulas to get right) | ✓ |
| No account required to set up | ✓ | ✓ | ✕ |
General comparison as of October 2026 - features and pricing vary by spreadsheet tool and by costing/pricing platform. Not sponsored by or affiliated with any spreadsheet or platform vendor.
No. Use it free in your browser - nothing to install and no sign-up. If you'd rather have it on your PC, the Windows app is free on the Microsoft Store too.
Margin is profit divided by selling price. Markup is profit divided by cost. They're both "profit as a percentage" but of two different things, so they're never the same number except at 0% - a 50% markup on cost is only a 33.3% margin on price, which is the single most common pricing mistake this app exists to prevent.
Enter your cost per unit, then choose what you want to solve for: enter a selling price to see the resulting margin and markup, enter a target margin percentage to get the price needed, or enter a target markup percentage to get the price needed.
A single bar divided at the cost/profit boundary - the grey portion is your cost, the coloured portion is your profit - with margin and markup percentages shown side by side above it, so you can see both readings on the same profit amount at a glance.
Save a priced item or service to a comparison table showing cost, price, profit, margin, markup and total profit side by side - useful when you're pricing a full product line or comparing several service tiers. Click Edit to open an item in the calculator again, or Export CSV to take the list into a spreadsheet.
Yes. Switch on "Add VAT" (or GST or sales tax, depending on your currency) and the usual rate is filled in - change it if yours is different and the app remembers it. Margin and markup are always worked out on the price before tax, which is the figure your profit actually comes from. If the selling price you have already includes tax, tick the box and the app takes the tax off for you.
29, including pounds, euros, US, Australian, Canadian and New Zealand dollars, Indian rupees (with lakh and crore grouping), South African rand, UAE dirham, Saudi riyal, Singapore dollars, yen, yuan, Swiss francs, Scandinavian kroner and more. It picks your local currency the first time you open it, and each saved item keeps the currency it was priced in.
The app works fully offline with no server dependency - your data is kept on the device between sessions, though it doesn't currently sync between multiple devices.
No - it's a calculator to help you work out a figure, not financial advice. Always check your own numbers and take professional advice for business decisions.
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